How to Create Content For Your Podcast

After speaking at an event, I get a lot of questions from the audience about how to start their own podcasts. After the more technological questions, the most frequently asked question is this: how do I create content for my podcast?

A lot of people hesitate about putting their message out in the world. They fear that they aren't experts. Get over that fear right now. It's not about knowing everything there is to know about your subject. Being an expert is not about having all of the answers.

If you are further along in your journey than your audience and you can help them to avoid the mistakes that you made, then you have knowledge that your audience doesn't. You are an expert.

Here's how to create content for your podcast:

1. Start with Your Story

Your story is unique. No one else has lived your life, had your experiences, or learned the lessons you've learned. Share your journey with your audience. What challenges did you face? What mistakes did you make? What did you learn from them?

2. Interview Others

One of the easiest ways to create content is to interview others who are further along in their journey than you are. They can share their expertise and insights with your audience. Plus, it's a great way to network and build relationships.

3. Answer Questions

What questions do people ask you about your topic? What do they want to know more about? Use these questions as the basis for your podcast episodes. You can also encourage your listeners to submit questions for future episodes.

4. Share Your Process

How do you do what you do? What tools do you use? What systems have you put in place? Share your process with your audience. They'll appreciate the transparency and learn from your experience.

5. Review Products and Services

What products or services do you use in your business or life? Review them for your audience. Share what you like and don't like about them. This is helpful for your audience and can also be a way to monetize your podcast through affiliate marketing.

Remember:

• You don't need to be perfect
• You don't need to know everything
• You just need to be helpful
• Share your unique perspective
• Be consistent

Start creating content for your podcast today. Don't let fear hold you back. Your audience is waiting to hear from you.